We start by studying how people move throughout their day, from commuting, to coffee breaks, to happy hour. Then, we narrow in on common problems, like sweat stains, pieces losing shape, restricted movement, and even expensive cleaning bills.
Grounded in everyday problems we’re trying to solve, we bring together advanced materials, innovative construction, and high-tech manufacturing, relentlessly perfecting every detail, down to the last stitch.
Working with a network of field testers across the country, real people push our products to the limit, and report back on what is and isn’t working. Then we optimize every piece so it withstands even the most unexpected of situations.